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M11 POP UP
Performance, 30 min, 2016

Verica Kovacevska and architect Carola Daldoss set up a pop-up shop in the Cabaret Voltaire.

The shop sold 11 unique and functional design items, used in everyday life, and that related to both professions.

The pop-up also connected both the artist and the architect with their audience / customers / colleagues, and provided a shopping experience that was part theatre and part retail. The sale of the items covered the production costs of the work.

M11 Pop Up was part of Manifesta 11, joining artists with non-artists around the theme of work or “What people do for money?”.

 

The piece took place in the Cabaret Voltaire, which was transformed into a temporary guildhall for artists during Manifesta 11.

(Photos: Roman Richers, 2016)

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